A first hand look at Hellofresh in the Swiss market
Daniel Walter always wanted to make a difference and shape the future in a positive way, it was actually one of the main reasons why he decided to study Diplomacy when he finished college. Instead of doing so as a diplomat, he finally accomplished his goal as a managing director at the Swiss branch of HelloFresh.
Cook well & eat well, even when you have no time?
HelloFresh recognized that the 21st century market consumers are looking for simplification of almost all everyday tasks – including the cooking process. There are a lot of people who love cooking, who avoid eating out and strive to eat healthy, but they just don’t have enough time to purchase the fresh goods and produce, search for recipes and finally, prepare the meal. HelloFresh has the answer! Besides the fact that they facilitate cooking for all people who are short of time, they also offer the possibility to all the inexperienced chefs to cook well and eat well. How is that possible?
Knock, knock, the fresh ingredients home delivery!
The team behind HelloFresh makes most of the steps instead of the at-home chef. They develop the recipes, they purchase fresh ingredients and they deliver it all to the chef’s home. Not only that they prevent customers from wasting their time, but they care about the food waste as well. The delivered portions of food always adhere to the attached recipe. No more, no less, no waste!
For the record: Swiss market requires a value.
Nowadays, HelloFresh is a company that has a 5 year long background and operates in eight different countries, with over a thousand employees so far. As someone who took the action of expanding the business to Switzerland, Daniel has advice for all the entrepreneurs who are planning the same: You shouldn’t assume that everything is similar across the world. According to him, there is a significant difference between German and Swiss market. While in Germany most of customers may be dragged by the attractive price, people in Switzerland need to be convinced in quality. They are slow to try out new things, but once they do, they stay loyal. In other words, give them value and don’t boast too much about the discounts. He makes the interesting point for all entrepreneurs to know the customers and what interests them.