A day in a startup is either crazy good or crazy bad, nothing in between!
Laurent Decrue studied Business and Economics in Basel and, at the same time, he worked at the Swiss global financial services company UBS. Even though he had always thought that working in a big bank was the right choice for him, he lost his job due to financial crisis and continued his career at an online furniture shop. Today, Laurent is in fact happy that he left the bank at that time, because eventually he ended up in the startup ecosystem and founded his own company – Movu.ch.
Stress free & cost free
To simplify the moving experience for everybody in Switzerland, Laurent created Movu.ch, an online platform for finding the best moving and cleaning services. Not only that it’s easy-to-use, but it’s also free of charge! How is that possible? In order to know their customers better, the team behind Movu.ch interviewed each user who had made a request on their platform. The conclusion was clear: People want to have a choice, to compare different options and to do it all online. Once their client base grew, Movu.ch was able to serve all of them for free and to charge the moving companies instead!
Fast, faster, startup!
What fascinates Laurent the most about running a startup is that everything changes really quickly. The excitement actually lies in the fact that every day is a new adventure! Either it will be crazy good or crazy bad and there is not much in between. Even with a clear business strategy, a flexible approach is necessary. In reality, managing a startup requires constant change and adaptation to all new inputs that are coming along the way.
Are you ready for the entrepreneurship?
To all of you who are considering to start a business, Laurent recommends to ask yourself one simple question: “Are you ready to do that for the next five to eight years?” Or even for the rest of your life? Not only because you need to stick to your goals, but because people easily get hooked on running a startup! Talking out of his own experience, he warns that the hardest part are the first couple of entrepreneurial years. The beginning usually means hard work with low returns, so if you decide to give it a try, you better be ready to do it for some time.