A Startup is a Roller Coaster, even when you’re Saving Lives
Did you ever find yourself in an emergency situation when you needed an efficient response from the authorities, but the reporting procedure lasted too long? So did Amir Elichai, right after he had been robbed in Tel Aviv beach, three years ago. To make the procedure shorter and more effective, Amir founded the Reporty – to bridge the gap and link between people and public safety institutions.
The winning triangle: Audio, video and geolocation
In order to offer the global standard of reporting and to deliver the most comprehensive reports, the team at Reporty succeeded in reducing the procedural steps to one-click action. To be more specific, when a user activates the Reporty application, the system locates and instantly contacts the closest authorities, transmitting real time video and audio information. Additionally, instead of asking the common question “Tell me where you are?”, the dispatcher will receive the caller’s geopositioning information right away, whether they are outdoors or indoors!
In case of emergency & non-emergency
In the first three months, more than 50.000 users in Israel downloaded the Reporty. Amir explains its popularity with the fact that it is helpful not only for the extremely urgent events, but for daily life accidents too. Additionally, because global safety has recently been brought into question, both investors and users recognize the need of an upgraded emergency response system. Besides their proven growth, Amir describes running a startup as a roller coaster ride.
The eternal dilemma: the chicken or the egg?
Although it is much easier for the team of Reporty to raise funds now than it used to be, their beginning wasn’t that easy. Comparing it with the dilemma “Chicken or the egg?”, Amir says that it was difficult to attract investors without users and, at the same time, to increase the number of users without investments. However, once this vicious circle is broken, the project can prosper and grow. As this entrepreneur says after all, “It is hard and it takes time, but you need to be very patient.”