Outfittery – How Anna Alex went from Corporate to Startup
How do you go from an unsatisfied employee to a successful CEO? I found out the answer to this question and to a lot more in the Outfittery showroom near the Zurich airport, through an inspiring talk with Anna Alex, the co-founder and CEO of Outfittery.
What happens when someone does NOT fit in a big corporation?
While she was doing her first internship in an auditing company, as a student of Economy science, she had an inevitable feeling that her entrepreneurial spirit and creativity were being limited. It didn’t take long for Anna to figure it out: She simply wasn’t made for a big corporation. While most of her friends began their careers in big consulting companies, she decided to try something different: Doing her next internship at a startup! Anna ended up amazed with the fact that she was able to change the whole company as an intern! The startup culture was much more up her alley.
The good old days & new technology: Outfittery
The idea of founding the very first personalized, online shopping service for men came from the previous working experience and as a family tradition. Back in the old days, Anna’s grandfather had a personal outfitter who knew him very well and was familiar with his style! Compared to the present-day, there were 600 options shown in an online catalog after one simple “blue men shirt” request. Shopping was much simpler back then, with significantly fewer options to choose from. In order to “bring down the complexity of the shopping process”, Outfittery assigns a personal stylist to each and every customer and carefully chosen outfits are being delivered to their home. According to Anna, the future will bring even “more personalization and segmentation in all areas” since all customers are different and they want to be served in a different way.
If you are in two minds: Starting a business is an amazing journey!
When asked to give advice to all those who are having second thoughts, Anna said: “To everybody who is thinking about starting [their] own company, I can just say “Do it!”, it’s an amazing journey!” Supported by a friendly entrepreneurial environment in Berlin, she set off along with her co-founders and they currently have a presence in eight European countries. Being patient, but passionate, their “ambition is to dress the whole world at some point”.
Picture credit to bild.de.