Guest Blog: Three technologies Israeli Telecom providers should implement but don’t
Today’s technology allows a far more advanced cellular experience then what Israeli Telecom providers are currently offering. I’ll be discussing the three which are easiest to implement technologically and financially.
Wi-Fi Powered Calling and SMSing
In many areas, a good Wi-Fi connection (with a ping of under 220 ms), is often more capable of providing high quality voice communication than the traditional GSM network.
It is possible for a provider to determine the best way to connect users to the network (either by Wifi or GSM) in real time, enabling increased coverage and a better overall experience. For example, if a customer lives in a basement, and is connected to his network by Wi-Fi, it is technologically possible to seamlessly transfer him to a GSM network when he goes outside, and has a better connection via GSM, and vice versa.
I am baffled as to exactly why providers don’t seem too thrilled about terminating voice traffic via Wi-Fi. Users are usually paying for an “unlimited” plan, and by using this technology, their operating costs should be reduced while providing the customer with more value (increased coverage).
Project Fi by Google allows customers to use both Wi-Fi and GSM, and is currently available in the US by invite only.
Use “your phone” on any device you want
Let’s say you run out of battery on your smartphone, but have access to a fully charged tablet. There is no reason that you shouldn’t be able to keep calling and SMSing! Being able to “log in” to your phone through an app in order to keep using your phone is technologically possible and would provide additional value for customers.
Protection against spam calls and SMS’s
Today’s technology allows providers to identify and block numbers that spam its users. Within a short amount of time, a provider can identify spam voice traffic, even if the spammer is using dynamic DIDs (Direct Inward Dial). At the very least, providers should offer users the option to easily report a call or SMS as spam and use that information to prevent future spamming. The reason providers aren’t running to prevent spam calls and SMS from reaching you is that doing so would result in direct financial loss as your provider gets paid for each inbound SMS and inbound calls (the billing is on a per second basis).
However, protecting customers from unwanted calls or texts will ultimately bolster trust and increase the provider’s customer base in the long-term.
There is a start-up I have been following closely that is on a mission to bring the traditional phone call up to speed with the latest technology. Yallo has raised $6.5 million so far and is doing a great job at making the way we communicate far more effective. Yallo is available on Android and iOS.
Yonatan Ruback is currently pursuing a Bachelor’s degree in Economics and Business administration at Ariel University, and is a VoIP reseller (B2B and call centers). He has 4 years of experience in the communications industry. He can be reached at email@example.com